Alexey Sokolov jeweler biography

It should be noted that Alexei, descended from the kind of jewelry masters, his parents worked all their life at one of the local factories engaged in jewelry, was the author and the first jewelry in his own company. The tactics and strategy of the brand development at the first stages: “First [Alexey Sokolov] did everything himself - right at home, then they invited several friends, then they rented a small room, then more - and several dozen jewelers worked, but there was no planning, there was no strategy.

They grew spontaneously and chaotic. All decisions were made intuitively ”from an interview with Artem Sokolov Forbes. A similar work format could not last long. In the family business, there was a redistribution of roles: Alexei Sokolov began to engage in mainly the development of production, and his mother Elena Sokolova was focused on sales, expansion of the assortment and accounting.

The woman often flew to exhibitions in Europe and Asia, analyzed trends, and then, together with artists, was engaged in drawing future models. Business successfully grew up. In the beginning, X Alexey Sokolov built his own factory from scratch. Before the default, I bought a brick at old prices, acquired the necessary land in Krasnoye-on-Volga. The total expenses for the entire project amounted to about 30 million rubles.

This investment has become financial and successful. By the year, the area of ​​the enterprise increased to 10 thousand square meters. In the year, the turnover of the enterprise was estimated at a billion rubles. The company entered the federal level - the first office and showrooms in Moscow were opened, and equipment was actively developed for the subsequent expansion of the assortment.

In the year, the company began the production of silver jewelry. Because today silver is a third of the market in monetary terms and two -thirds in natural, ”said the son of businessman Artem Sokolov in the year. In the 10ths, the company began conquering foreign markets: the Sokolov office appeared in Switzerland in the same stores, the first stores appeared there, in Bern, then the representative offices of the jewelry company opened in Lucerne and Friburg.

By the way, the trademark was decorated in the Swiss daughter. The only patent for the invention is also registered on it. Why was there a rebranding? The fact is that the family couple of the Sokolovs at the beginning of X left for Switzerland. They handed over their business to their son. He made and defended a strategy for the development of a new brand.

At first, the father controlled the situation, was my mentor, but gradually departed, ”said Artem Sokolov about the situation. In the year, the first jewelry store was opened in Moscow. There are already a hundred in them. When the pandemic began, the company managed to quickly reformat: it began to develop online. Unfortunately, neither the applications nor the customer databases are protected and are protected only by the NOO-HAU mode.

Another plus for the corporation was the fact that Sokolov was able to achieve financial support from the state, having become one of the system -forming enterprises during the Pandemia of the coronavirus. This made it possible to get a loan about a million rubles at a preferential rate. The company was able to discover a credit line for 3 billion rubles in one of the largest banks in the country.

These funds were aimed at opening new retail stores. At the same time, after the strategic global emphasis of the company, he shifted to the Asian markets. The most promising of them is China, the volume of jewelry retail which was 18 times larger than the Russian Federation of 90 billion dollars a year. According to the results of the year, sales of the company are estimated at 50 billion rubles with VAT.

It plans to increase revenue to 65 billion rubles in the company, production volumes from 42 tons of jewelry metal to 55 tons. The corporation successfully expands the production base. In mid -December, a new plant was opened in Yaroslavl. This is the facility - the fourth production site of the holding. Three other plants are located in Krasnoye-on-Volga, Kostroma and Volzhsk.

What will happen next? The company promises to comply with the most progressive standards, developing directions that no one could have imagined about before. As Kommersant notes, in addition to traditional hyaluronic acid, extracts of oils and algae, powder of pink quartz, hydrolyzate of pearls, diamonds, colloidal gold and silver are contained. Trademarks are the main intangible asset of the enterprise.

The logo of the jewelry network has become more pronounced, since the letters received a volumetric set and solid lines.

The effect of dynamism is provided by rounded “o” and a verified interbuy distance. Useful from online patent:.