Biography Vera Zakharchuk

WhatsApp program "Checked! It was not created for the glory of the evening primes, and the problems affected by its creators are not always large-scale and not of those that social networks are buzzing for weeks. But I looked at the last few issues and came to an unexpected conclusion: I liked what I saw. So much so that I decided to tell in detail - why.

Good old TV? It would seem that bloggers have long entered the territory of journalistic genres. We know examples of successful “non -serial” projects with interviews, analytical reports and investigations. But sometimes it is tempting to name the traditional television “old”, as opposed to the “new” replacement - YouTube, including because the old reptile has long swallowed its tail, becoming part of the ideological body.

Thus, the chain closed: it was reunited with the essence, whose miasm was to restrain. But sometimes I would like to call television “good old”, because fatigue accumulates from a blogger amateurism, cheaply serving with lower audience requests and inability to effectively give the viewer even the most primitive content. The program "Checked! This is the case when the format close to the classic report confirms its timeless attractiveness.

The program is described by the creators as "a television project on the social problems that Kazakhstanis are faced with daily." And in fact, it is extremely simple: the presenter with the television operator leaves “in the field” - this can be the collapsing metropolitan hostel, the departure point of UNT, the Central Duma or the playground. On the spot, the journalist becomes the eyes and ears of the right to see and hear the viewer: he examines the crumbling walls, asks schoolchildren and organizers of testing about the features of delivery this year, studies the problem of the prescribed “dead souls” in apartments, and the injuries of children's courtyard structures are surprised.

Important: Zakharchuk is always in touch with officials - their answers to uncomfortable questions are given "without leaving the cash register." Often representatives of state bodies go along with the crew to problem points and give clarification right there. And if you limit ourselves to only this dry description, the program may seem a boring attempt to fill in the ten -minute of the airtime.

But we are dealing with the case when it is important not the content of stingy synopsis, but how the idea is realized. Because Vera Zakharchuk, who inhale life in this whole project, is a professional television journalist who feels a good nuances of the proposed format. The latter is important, because you can expand the genre in different ways, and the program “Checked!

The importance of details of the thin journalistic scent allows Zakharchuk to grab the most “greeting” details from the reports proposed by the circumstances. She will not pass by a non -working non -contact thermometer at the entrance to the examination room; Talk to the “right” grandmother, complaining of broken courtyard simulators; will draw the attention of the viewer to the smell in the residential building; He will find a bright hero in the center of service of the population with an understandable and sensitive problem.

Another most important feature of the presenter is a kind of appropriate, unusual sense of humor, allowing it to balance on the verge of good irony and sarcasm. And this feature perfectly coincides with the vision of the rest of the authors' team, because in the etheric version, both these “jokes with a serious face” Zakharchuk, and pearls of heroes that emphasize the drama of the situation, are invariably remained.

The hard workers live here, ”a resident of an extremely emergency multi -apartment building is recognized and without a shadow of doubt. The phrase is like an allusion to a specific flexible understanding of the middle class in post -Soviet countries. The viewer at this point had long understood: people live in a moldy hostel, to put it mildly, are not wealthy. The irony of what was said to be a read by the authors - otherwise why would they even leave this one as a whole not very loaded with meaning, but a remarkable remark in the context of the horrors.

Especially moderate in contrast with the "golden" Nur-Sultanovsky cucumbers and tomatoes. It’s not you ... You are an honest person, ”brings the situation to a comic journalist, finding out the embarrassed official from the capital’s investment and the development of entrepreneurship, the resellers penetrate the farm fairs: whether it is not for bribes.

Can take a loan for me? The joke expresses the anxieties of some compatriots about the “big brother” of the introduced digital infrastructure and even deeper penetration of the state into private life.

I would like to note: following the path of the information, the authors of the program guessed with the balance of entertainment and information content - it is within the genre and the selected format, in my opinion, impeccable. A cherry on the cake is an accurate understanding and compliance with the creators of the narrative rhythm and the dynamics of their product.The density of information per unit of time, despite the impressive minute timing, remains high to the very finish line: the curiosity and temperament of the leading, adequate operator work and installation with a complete understanding of the general task converge here at one point.

Describing the next Khabarovsk product, I would not want to greatly simplify my conclusions with a skeptical attitude to state television by default. Of course, mindful of the Akima program, in the attractive wrapper of which the authors once packed the weighty charge of the state PR, you can bring the presence in “Tested! But this would be an analysis of a low level that allows you to purely technically adjust any information product under the state -owned label for a crushing verdict - and even without viewing it.

And I, going into details and generalizing what I saw, I can share the opinion: the program “Checked! And maybe in me the memories of those times when television was the most important source of information, and reporters without exaggeration were the stars of the ether, but the project, despite the apparent ingenuousness, is one of the best I saw on the Khabar 24 channel.