Alexei Griglkov Biography

People of the creators of the “Big Beer Theory”: “YouTube became a platform on which we are one” with the creators of the famous beer youtube channel “Big Beer Theory” Alexei Gallikov and Denis Mironov, we met in Moscow in February, even before the famous event made their lives into the regime of self-isolation. For three and a half years of the existence of TBP, bloggers talked about hundreds of varieties, managed to release several collaborations and even launched their own craft bar in St.

Petersburg “Lenus, I will remove everything! In an interview with CraftDepot. Denis: Any good ideas arise when you drink, that is, you are a little in an altered state. The idea about the recording belonged to Lesha, at that time he already had an YouTube channel. We somehow drank, and we fell by the arm some newspapers or magazines with headlines such as “The illegitimate son of Alla Pugacheva changed Moses and we are like this: the same storehouse, began to just fade over it, and that’s it.

And went and went. Lesha says: you need to come up with something to discuss too. Alexey: Always Roflili for us: guys, when you are two, it’s just useless everything, you can leave everyone, and you just sit and talk. I did not know YouTube even then, it was even before Gallilkov. We talked, Denis says: you know, there are people who are brewing blogs [lead], there was a conversation about Birvary.

And all, this idea was lost. Then, when I had a “grilkov” and a Live channel, which I just talked on, I realized that I was tired of answering the same thing. And I called Denis, I say: remember, we had an idea with you, let's visualize. But just not like everyone else - just talk about beer. Denis: When people meet, they talk about beer for the first two minutes: good, bad - all, ended about beer, and further to themselves, friends, dogs and so on.

That is, you did not watch Birvary's videos at that time? Alexey: Denis knew he told me. I looked, I was not interested. But when we met Nikitos ... I love him madly, this is a very good person. I can not watch his content all, he is a little boring for me, and I understand that for him, most likely, is the same. This is the same as coming from work - to work. Now we have a friendly relationship.

Denis: Being in Moscow, we live with Nikita at home. We can say that in 3.5 years a certain bloggers pool formed, which can be called Russian beer YouTube, or did everything remain as before? Denis: He is constantly being formed: someone leaves, comes, small, large, someone begins to grow, throws. At one time I followed all these movements, then threw it, because it is an endless process - how beer wanders, just the same.

Alexey: The audience is very different. Someone, for example, loves craft beer and, when we release a video conditionally “MPC released new items”, they write to us: “Well, what is it, let's craft.” We release craft, people come who say: “VOU ..! Denis: “Where can this be found in my Maloyaroslavets? Alexei: That is, we have to work for two benches: one, this is where people live in the center of Russia, who are already saturated with ordinary beer, while others are craft.

But we are always because there are good manufacturers that can be bought conditionally in Pyaterochka, but there are crafting breweries. It is partly necessary to separate this, here the price plays. We hold streams, and Streams are the most important comments: “Guys, you are bastards, because because of you I began to spend much more money.” And attracting new people usually occurs with videos about the mass market, “five”, the choice of beer of the simplest one.

People see, a new audience comes, begins to look at it, then switch to some kind of near-coal, then to the very craft, then OPA-a person is already sitting with a beard in a craft bar, all in earrings and tattoos. What depends on the success of the beer blog? Denis: We must be yourself, first of all. Alexey: You know, what is the coolest - when people recognize you.

Since we already have a bar, which was essentially created from the channel, we try to communicate a lot. Because this is a place where we can do it directly. And the most important plus, which is most often written about: “Boys, thanks for the same as there [in releases on the YouTube channel]. We have no dissonance when we came - and you scatter grandmas ... ". Denis: And we are scattering grandmas.

Alexey: And we scatter the grandmothers, it should be noted, yes. We have a SUPREME pistol, by the way. The most important thing is to be yourself. Even if you can joke a little bad, say something about beer-cut it stupid. Someone will not agree with you anyway. Someone believes that we are saving, for example, an audience ... Denis: But no one thinks that we ourselves are drunk laughing.

As for the bar, you have the best way to contact your audience. On average - what kind of people are there, is there an approximate portrait? Or are all different? Alexey: Very different, you can’t even imagine how different. Denis: A simple example: there was no lech, I was in the bar alone, and three people were hooked on me in the evening at the rack at different times.The first person, this is a military man who had just returned from Syria, the second was hooked on him, began to communicate - the oil industry from Tyumen, with the one who turns on the drilling keys and everything else.

The third man was hooked and their conversation joined - his suit is more expensive than the situation in our bar. From Moscow, a man came simply to sit in our bar, he is engaged in some big finances. And so he sat the third at this table. In short, these people went deep to the closure, they have already made friends, exchanged phones, talked to all kinds of topics, and they no longer needed me.

Alexey: Very cool, there is a feeling that we are a kind of bunch for these people. And when people come to the bar-someone with a company, someone alone, together-more often it happens that the contact is easier.

This is not like in other bars, this is a very strange atmosphere, since in principle I love bars, I go a lot, but I have not seen such a strange association anywhere: here YouTube has become a platform on which we are one. People come-someone to look at me if I really are so fat or Denis is so red. And then it already goes into dialogue, and people talk about something else. The TBP project is aimed at some more exalted goals, not at commerce?

Do you make advertising integration? Denis: We do. Alexey: Unfortunately. There are a lot of requests, but more often they come in this vein: guys, there is a beer, let's send you to you, and you will make a good review. Denis: We had a request, the amounts were offered very good. Denis: We took this beer - and there were women in the frame, smoking children, politics. Alexei: A lot of integrations that do not fit.

If Pena Pack is made, in our opinion, a very cool product, why not integrate it? After all, many people live not only in St. Petersburg and in Moscow, who have no craft beer. So we try not to do [integration], we try more about something else. For 3.5 years, you have already discussed almost all top craft brewers at least Russian? Denis: Now in the back ZAGOVOR, AF and Stamm are breathing very good breweries, but few more people know about.

All that is needed is to make a review about them. Grandfather and Antoch - from the heart, sincerely, into the soul. It is worth telling about them, because an interesting idea: how can you do what they did without your brewery - the best brewery in Russia according to Untappd. Denis: Thanks to the bar, we now have the opportunity to communicate with breweries directly. Unknown breweries come to us, give a beer for a sample, and we put it to us if it is good.

How did everything change in Russian craft from the moment you started? Denis: Two different glades in general. Alexey: For the best. Interest, in my opinion, has become a hundred pounds more. Not because of us, but in general. Conventionally, three years ago Denis said that the sources were leaving, but it turned out that they were just starting. I am very pleased that the Gosomes began to go.

Previously, people were writhe: it's sour, tasteless, and then: hmm, there is a plus in this. That is, maybe even someone was able to replace the same wine with this. Denis: If our wonderful geopolitics stop pulling their hands to the brewing industry, we will still have a bunch of beautiful worlds in Russia. The whole world does this, and we have because of our clumsy legislation and the presence of not very smart people in the State Duma-we have what we have: we do not have normally legalized worlds in Russia.

The legislation will not prevent the development of projects related to beer, including on the Internet in the future? Alexey: We cannot predict this, everything can be.