Asya Cogel Biography

All news Asya Kogel presents the new educational program Kogel works with corporate clients, creating a uniform for employees of companies from different spheres: among your projects-the form of employees of the St. Petersburg State Philharmonic and the Mikhailovsky Theater, Corinthia and Kempinski, Gazprom and Bellevue restaurant. After all, your working day is scheduled for minutes, and here students, lectures, practices, coursework?

Asya Cogel: Only because the day is painted in a minute, and you have time. And I accepted the proposal from VKhUTein to head the direction of the service in the fashion industry because I know the internal mechanisms of the functioning of the fashion industry and I know about the completely real need for specialists-fashion managers. I am a professional fashion designer, created my company "from scratch" and throughout the career trajectory I was forced to try on a variety of roles: the production manager, stylist, Bayer, Merchenizer, editor, marketer.

Therefore, I know what the preparation of fashion managers should be, what professional, as a result of training, will need the labor market. It follows that students are studying the structure and segmentation of the fashion industry, e-commerce, fashion tach, service, distribution, digital marketing, Fashion PR, promoting fashion brand on social networks and much more.

But the most important thing in the preparation of professionals of one of the most relevant areas of the 21st century, capable of not only organizing the production and sales processes of fashionable goods, but also make effective management decisions in a rapidly changing world? Asya Cogel: To teach professionally to understand the fashion sphere. To be able to manage the creation and development of a product or an entire product group into a recognizable and profitable brand with a certain intentism.

To be able to conduct market research and develop a promotion strategy. Работать с сотрудниками компании и контролировать соблюдение стратегии бренда. Know the features of working with new media. Given the fact that I am in the industry, and students will be immersed in real problems and tasks of the industry. A lot of interesting things are waiting for them: master classes from leading specialists, participation in projects, exhibitions, competitions and festivals.

Everyone who wants to become professionals will certainly become them! Press Secretary: Asya, success to you and your future students! The set is already coming!